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For the release of Keith Richard’s ‘Talk Is Cheap’ 30th Anniversary, we were approached to manage and manufacture six different formats including Deluxe and Super Deluxe formats, the latter of which comprised of a luxurious folio contained in a wooden box resembling Keith’s classic guitar, Micawber.
We collaborated with Keith Richard’s record label in the UK & US as well as his long-term designer and worked with eight trusted supply partners from all around the globe to procure elements in creating the perfect boxset. One of those supply partners were legendary guitar manufacturer Fender who produced and painted replica ash wood and metal guitar elements in their custom shop in California. We liaised with all suppliers daily to perfect the aesthetic and actualise Keith’s designer’s vision. We also created a high-end marketing asset in the form of an unboxing video for use on social media, Keith Richard’s website and US TV advertising (CBS).
