N Industries, a UK-based holdings company championing small businesses, our focus was on developing a robust and dynamic web presence. They needed a platform that not only showcased their partnerships and successes but also allowed them to actively engage with their audience through blogs and media articles. We crafted a website with a strong, user-friendly backend, enabling the N Industries team to easily post and update content. This autonomy in managing their blogs and articles meant they could continuously share insights, updates, and stories of their growth and impact on UK small businesses. The design and development of the site were tailored to reflect N Industries' commitment to and support of small businesses. The platform serves as a testament to their role in nurturing and empowering these enterprises, highlighting their successes and the breadth of their partnerships. Our collaboration with N Industries was about creating a digital tool that not only narrates their journey but also actively engages with their community, reinforcing their position as a key player in the growth and success of UK small businesses.
For the release of Keith Richard’s ‘Talk Is Cheap’ 30th Anniversary, we were approached to manage and manufacture six different formats including Deluxe and Super Deluxe formats, the latter of which comprised of a luxurious folio contained in a wooden box resembling Keith’s classic guitar, Micawber.
We collaborated with Keith Richard’s record label in the UK & US as well as his long-term designer and worked with eight trusted supply partners from all around the globe to procure elements in creating the perfect boxset. One of those supply partners were legendary guitar manufacturer Fender who produced and painted replica ash wood and metal guitar elements in their custom shop in California. We liaised with all suppliers daily to perfect the aesthetic and actualise Keith’s designer’s vision. We also created a high-end marketing asset in the form of an unboxing video for use on social media, Keith Richard’s website and US TV advertising (CBS).
The team at Appsolute Advantage is outstanding. They delivered a sophisticated and user-friendly website that truly represents our mission in supporting UK small businesses.